Spam, Spam, Spam

I recently visited the Spam website and I have to say that there are definitely using the internet to their advantage.  According to our book (Roberts, 1) there are certain drivers to the internet economy and I noticed quite a few of these "drivers" on www.spam.com. First I notices that they provide a lot of information about their products.  They go above and beyond most other food products to engage their consumers with a fun and interactive website.  I spent almost an hour playing the Spam Games!   Information is the number one driver and the website has plenty of information to share to the consumer.  From recipes to ingredients and other fun ways to use their products.