Data Mining, which is the process of analyzing massive amounts of data to find patterns that otherwise may not be noticed and then using that information to change behavior. People are concerned about this but do they have anything to worry about?
What this video shares is that the public doesn't truly understand what data mining is and has a mis-perception that data mining is a bad, creepy thing. On the contrary data mining can be very beneficial for the consumer. When a company mines it's data it is doing it for one main reason and that is to increase profits. But this doesn't have to come at the detriment of the consumer. Often times data mining will show that it is beneficial for a company to hold a sale or adjust it's prices in a way that is beneficial to the consumer.
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