The Cola Wars are back!

Using the site www.websitegrader.com I rated  www.stcloudtimes.com.  This is a website that I click on daily to get my news and information about the community.

It rated at a 97 which means that it scores higher than 97% of the websites currently out there.

A.      It found that the site had a blog.

B.      It gave that blog a score of 52

C.      No recent  blog articles were found

D.      There were 77,500 indexed pages

E.       The readability level was at Secondary/High School

F.       There were 59 heading summaries

G.      There were 68 images found (too many)

H.      The domain is set to expire in 5 months

I.        The MOZ rank was 5.3

J.        There were 2831 linking domains

K.      There is a mobile version of the website

L.       The homepage has been tweeted 153 times

M.     The Tweet grade is 91

N.      There was no Facebook link

O.      It had a traffic rank in the top .27%

I wouldn’t recommend much based on these rankings.  I guess if anything I would suggest a Facebook presence.

I then put into the grader www.coca-cola.com and www.pepsi.com. This comparison had some interesting results but ultimately Coca-Cola came out on top with a score of 92 versus Pepsi’s 89.  Most interesting was that Pepsi did not have mobile viewing optimized.  As their advertising has traditionally skewed younger I was surprised that their website was not optimized for mobile viewing.

I would recommend Pepsi immediately launch a mobile website and have it connected to social media like twitter and facebook.  For Coca-Cola I would dumb down their site some.  They are currently at an advanced/Doctoral Degree level whereas Pepsi is at a Primary/ Elementary Level.  This tells me that Coca-Cola has an opportunity to reach out to segment of the market that might not understand their website.